Sell It · Unlock Equity

Sell for your real number —
and keep more of it.

Your building is worth what its income and upside justify — not what a quick comp says. I position San Mateo and Santa Clara County 2–10 unit properties to trade at their real value, and we measure the win in net proceeds, not list price.

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Before You List

Selling should be a decision, not a default

Plenty of agents want the listing. My job is to make sure selling is actually the right move for you this year. We model sell vs. 1031 vs. hold side by side — and if holding leaves you better off, I'll say so and show you the math.

The number that matters is what you keep. Sale price is the headline; net proceeds — after selling costs, mortgage payoff, and taxes — is what funds your next chapter.

What Selling With Me Looks Like

A clean, investor-grade process

Small multifamily trades on numbers and trust. Here's how we get from "thinking about it" to funds in hand.

01
Broker Opinion of Value

A grounded valuation built on your actual rents, expenses, and the local rent-cap reality — not a wishful comp.

02
Net-Proceeds Model

Sell vs. 1031 vs. hold, side by side, so you decide with the after-tax number in front of you.

03
Prep & Positioning

Tidy the story an investor underwrites — leases, expenses, deferred items, and upside like ADUs or below-market rents.

04
Investor Marketing

Priced on actuals and taken directly to the buyers who actually close small multifamily here.

05
Negotiate & Vet

Screen for buyers who perform. We protect your timeline — especially if a 1031 clock is running.

06
Clean Close

Coordinate escrow, title, tenants, and your CPA and QI so nothing derails the outcome at the finish line.

Why Owners Choose Me

Reads the spreadsheet and the ordinance

You've owned this building for years. You want someone who understands both the investment and the regulation stack that's been squeezing it.

  • 2–10 unit focus. Not first-time buyers — income property is the whole practice.
  • Ordinance fluency. AB 1482, local rent caps, just-cause, relocation — priced into the strategy.
  • Option-neutral. Lease, sell, or exchange — I get paid to be right, not to push a sale.
  • CPA-friendly. I'll prep the packet your accountant needs to weigh in with confidence.
  • Bilingual. Full service in English and Spanish.

What About My Tenants?

Occupied sales, handled with care

Most buildings here sell tenant-in-place. I manage occupied sales with clear communication and respect for the people living there, and I keep you on the right side of just-cause and relocation rules.

Exclusive Seller Program

The MultifamilyMaximum Net Method

A pre-listing system for owners of 2–20 units across San Mateo & Santa Clara Counties — engineered to surface hidden equity, lift NOI before you sell, and coordinate your 1031 exchange, CPA, and tenants so you walk away with the largest possible check.

$1,000Credit toward your 1031 exchange fees — QI, accommodator, and exchange documentation.
$1,000Credit toward your CPA's tax-planning fees for the year of sale.

Walk-Away Clause: cancel any time before we begin marketing the property — no fees, no penalty.

Selling Questions

The details owners ask about

On actuals — real rents, real expenses, and the local rent-cap reality — cross-checked against recent investor sales and the upside a buyer can underwrite.

Usually yes — and often it's the cleaner path. Investors expect occupancy. We market the in-place income and handle tenant communication and compliance carefully.

Then we plan it before you list. I line up replacement candidates and a qualified intermediary up front so the 45- and 180-day clocks never catch you off guard.

A sale can trigger capital-gains tax and depreciation recapture; a 1031 exchange can defer it (deferred, not eliminated). We model both side by side for you and your CPA.

It varies with pricing, occupancy, and the market. If a 1031 clock is involved, we build the timeline around it from day one.

Client Reviews

Google ★★★★★ 5.0

60+ five-star reviews from local clients

Rated 5.0 stars on Google across San Mateo & Santa Clara Counties.

★★★★★
Google

"Jesus did a great job selling our two units in San Jose while we were out of the country for a family emergency. We owe him big time."

Diana Sultana · Seller / Investor
★★★★★
Google

"Jesús walked us through a 1031 exchange step by step couldn't have done it without him. He was also very patient with us..."

Robert M. · Redwood City
★★★★★
Google

"My mom needed a Spanish-speaking agent for her investment properties. Jesus helped her understand her options. Great job!"

Chris Knapp · Investor referral
★★★★★
Google

"Straightforward and no pressure. He told us to hold when it wasn't the right time to sell."

Linda & Gary P. · San Mateo
★★★★★
Google

"Filled our 4-plex in Redwood City with travel nurses. It's been smooth this entire time. I would recommend you call him."

Linda L. · Landlord / Redwood City
★★★★★
Google

"As the transaction coordinator on the file, I can confidently say Jesus is an exceptional agent — organized, responsive, and proactive at every stage."

Option One · Transaction Coordinator
★★★★★
Google

"Bilingüe y muy profesional. Le explicó todo con paciencia a mis padres y nos ayudó a tomar la mejor decisión."

Marisol V. · San José
★★★★★
Google

"...I've never worked with an agent this organized."

David C. · Santa Clara
★★★★★
Google

"We would recommend 100%. Helped us buy an investment condo in San Jose many years ago."

Karen T. · Belmont

A selection of reviews. Some cards are placeholders — replace with your live Google reviews.

Thinking about selling?

Start with the number that matters — what you'd actually keep. A no-obligation conversation, no pressure to list.